Design is a catalyst of change. One of its fundamental tasks is to introduce the new and ease our adoption of the unfamiliar. Rebeccah Pailes-Friedman, founder and principal of Interwoven Design Group, perceives the role of the designer shifting from form-giver to way-finder, recalibrating design through experimentation and conceptual work to interpret potential and probable futures.
Interwoven Design Group uses design as a lens to focus discourse around the new and unexpected ways bodies, emerging technologies and physical, social and cultural environments intersect and converge — how people act and react in the spaces we inhabit. With fluency in research, pedagogy and production, we function in interdisciplinary teams as not only conceivers of objects, but of strategies and possibilities.