How Does an Idea Become a Product?

How Does an Idea Become a Product?

Millions of products launch every year but the process behind how they all come to be is often mysterious. How does an idea become a product? What is going on behind the scenes?

In our What is Soft Goods Design? post we shared a broad overview of the product development cycle that we follow for each project at Interwoven Design. In this post, we’ll walk through our specific studio process in detail, breaking down each phase of our workflow to provide insight into how a design studio functions, and how a good idea becomes a great product.

Product Development

Our design process embodies the true nature of collaboration. Rebeccah Pailes-Friedman, our fearless leader and the founder and principal designer at Interwoven Design, leads our team to achieve ambitious goals throughout the design and product development life cycle. By approaching industrial design with a start-up mindset we can iterate quickly, constantly informed by user testing and feedback that allows us to create innovative and functional wearable products like the Apex Exosuit.

Interwoven Design Process: Research, Design, Prototype, Manufacture & Launch
The Interwoven Design Process has four main stages: Research, Design, Prototype, and Manufacture & Launch

Design Research & Analysis

We conduct design research and analysis that includes key requirements, physical constraints of the product, marketing objectives, examples of similar solutions, materials inquiries, aesthetics, and preliminary fabric research. Using this research as a jumping off point, our team explores additional aesthetic research, including trend, silhouette, texture and colors.


Collaborative discussions to brainstorm product features and technical options based on market and technical research can be highly generative. All ideas are then put forward and distilled into a single product goal.


Market research includes observational research, existing products, comparing features, benefits and capabilities, determining how price and performance compare across the current market, and first-hand teardowns of competitor products.

Planning & Design Concepts

The planning phase is a collaborative and internal effort to initiate the product development process. From a detailed definition of the product scope to the initiation of the creative design process, this includes concept creation, color development, materials research required for the full product, and silhouette sketches for both the apparel (as we do a lot of products that are worn on the body) and industrial design.

Product Scope & Management

Defining the scope is a collaborative effort to create the product vision, finalize the list of product requirements, and establish a product roadmap wherein every required feature is tied to a user need.

Concept Development

We provide textile (apparel and soft goods), product and technology design solutions guided by research. Multiple solutions are presented at this stage. This phase includes preliminary fabric research and the establishment of a product technology platform for the client brand as well.

Alpha Prototype

We create a series of ideation sketches and alpha (first round) prototype mock-ups for conceptual solutions. These proof-of-concept prototypes are created quickly and consist of looks-like and works-like models to promote rapid iteration. The goal is to test and iterate as fast as possible to get to the best solution.

Ideation Sketches

We provide refined conceptual designs that have been selected from the sketched concepts. Detailed drawings of each of the selected designs are presented in multiple views and rendered with a high level of detail.

Alpha Prototype Mock-ups

Two to three proof-of-concept alpha prototypes of the conceptual designs are developed. Materials are identified and low fidelity alternatives are used where needed. Each subsystem is prototyped independently with each iterated upon two to five times until it meets the chosen requirements. An aesthetic prototype can be created if requested by the client.

Beta Prototype

We make a collaborative effort with the client to choose the final subsystem implementations to be used in the beta (second round) prototype. The final product offering is determined and the final design is triggered. This final stage is often where the most difficult decisions are made between functionality, cost, and aesthetics.


This phase involves the development of a fully functional and looks-like pre-production prototype that matches the list of requirements. It involves two to three iterations of design, development, testing, and redesigning, depending on the product and client needs. CAD files are created for rapid prototyping, preliminary mold making, and pattern making.

Production Hand-off

We coordinate the hand-off of the design and prototypes to an internal product development or production team. We can also work directly with a manufacturing partner to facilitate the transition from high fidelity prototype to mass production.


As the work is in progress through manufacturing, I will remain available to give on going support the product through its final stages of development and consult with respect to whether what is being sourced, manufactured and delivered is in conformity with the specifications and of suitable quality.

On-going relationship

We maintain an ongoing client relationship throughout product manufacturing. This relationship can include any or all of the services listed here. Ongoing relationships are structured as a monthly retainer agreement.


o Project management with manufacturing partner
o Continuing design innovation (R&D)
o Company technical advisor

So…that’s it!

So, that’s how an idea becomes a product, at least in our world of industrial design. Do you have an idea for a great product that you’d love to see brought to life? You just might want to reach out to us! Sign up for our newsletter and follow us on Instagram and LinkedIn for design news, multi-media recommendations, and to learn more about product design and development!

What is Soft Goods Design?

What is Soft Goods Design?

Interwoven specializes in soft goods design but… what are soft goods, anyway? And what is soft goods design? We’ll walk you through how to define and identify soft goods and some of the important design considerations behind our favorite products to make.

So…what are soft goods?

Soft goods are a growing market in the US, with influencing factors that include the rise of homeownership and the general rise in consumption witnessed since 2020. The largest market players are driven by innovation (that’s us!), eco-friendly business practices (that’s us, too!), and product line expansion (we do that!).

The dictionary definition of soft goods is:

“goods that are not durable —used especially of textile products”

~ Merriam-Webster

The term was first used in 1798 during the industrial revolution. Soft goods are primarily made with soft, non-rigid materials, though rigid materials can be incorporated into the design as well. Their characteristics tend to include comfort, cushioning or impact resistance, wearability, ergonomics, and aesthetic appeal. Think of your most beautiful and treasured belongings: how many of them are soft?

The materials that make up soft goods include not only textiles but paper, foam, rubber, gels, and other yielding or flexible materials. While they may last for decades, they are still understood as having a limited lifespan due to the gradual wear and tear on the non-rigid material components. 

a warehouse worker wears the Apex Exosuit and lifts a box
The HeroWear Apex Exosuit by Interwoven is an example of a soft goods design.
a model wearing the apex exosuit holds a large box
The Apex Exosuit, like many soft goods designs, blends hard and soft components for comfort and performance.

If this definition may seem broad and somewhat vague, that’s because it is. The open description reflects that soft goods are a large category, encompassing a wide range of products. Some people think first of functional apparel when they think of soft goods but this is not the primary usage in the industry. Many soft goods incorporate solid or plastic components like backpacks, bags, tents and other sporting equipment, and medical devices. The easy way to think about it is that soft goods are made primarily with ‘soft’ materials, but it’s only useful once you’ve understood the deeper definition.

Wait, what are soft goods not?

While soft goods have some overlap with non-durable consumable goods, they are not quite interchangeable terms. Non-durable goods are considered those purchased for immediate or near-immediate consumption with a lifespan of three years or less. These include household goods like laundry detergent and sponges, apparel, shoes, cosmetics, and gasoline. Compare these with durable consumer goods, which include things like vehicles, furniture, and household appliances. At Interwoven we makes a distinction between functional apparel and soft goods, apparel being such a massive category that it is more useful to consider it separately – they are a completely different sector of our business.

While some soft goods are considered durable, the term is more closely associated with non-durable goods. Hard goods are, in comparison, closely associated with durable goods, which include products like tools, appliances, electronics, and jewelry. Hard goods are manufactured with ‘hard’ materials like plastic, wood, metal, stone, and composites. We specialize in incorporating hard materials into soft materials, to make them wearable and functional on the body.

How are soft goods manufactured?

As one can imagine given the size and diversity of the category, soft goods can be made with a wide range of manufacturing processes, and often multiple processes would be needed. These include ultrasonic or heat welding, sewing, knitting and weaving, mechanical fastening, injection molding, and bonding. These processes might join multiple soft materials or a combination of soft and hard materials.

Okay, but how are soft goods designed?

As the market is competitive, with many options available to the consumer, companies look to have soft goods custom-designed to stand out and appeal to their customer base. The design process can vary from one company to another in terms of the naming of the steps, the number of steps done in or out of house, and the time spent on any given step, but the structure tends to be some kind of iterative design cycle. There are often issues around fit and comfort that are specific to the soft goods product category. We can’t tell you how any given designer might do it, but we can walk you through how we do it.

the interwoven design process phases: research, design, prototype, manufacture & launch
At Interwoven our design process goes through four main stages: Research, Design, Prototype, and Manufacture & Launch.


The research stage is about understanding people. The design process begins with determining the most important considerations for the desired product, which involves understanding what those considerations should be and why. This phase often involves observing and interviewing the intended audience about their needs and challenges as well as having conversations with the company about brand identity and project goals. It also includes determining the scope of the project, for example if the designer will be developing packaging and marketing materials as well as the product itself. Great designs empathize deeply with the people they are designed for and put them at the heart of the process.


technical drawings of the apex exosuit outline the design concept
Schematic drawings of the Apex Exosuit back and strap outline the design concept.
a thigh sleeve prototype for the exosuit worn by a model
A thigh sleeve prototype for the Apex Exosuit leads to refined ideas about construction and form.

The design phase is about ideation and conceptualization. Ideation is the generation of ideas or concepts. A typical goal of this phase is to think creatively and generate a large quantity of ideas from which to draw. There are many strategies for both groups and individuals to use, including brainstorming tools and games, sketching, and model-making. Innovation and playfulness are powerful drivers for this stage. This phase is continually revisited to further explore and refine each prototype.


a designer corrects a cad drawing
A designer incorporates feedback from a previous technical drawing into the new drawing.
A figure wears an exosuit prototype
Prototyping the Apex Exosuit back and straps helps with concept development and refinement as well as testing.

A series of prototypes of the most promising ideas are created to further explore their validity. Each prototype is assessed by the designer and client together to determine what changes might be needed or desired, and a new iteration is prototyped. This process might take months or even years depending on the complexity of the product. Considerations for a textile product might include details like the specific type of material to be used. Should it be knitted or woven? How much stretch does it have, if any? Is it moisture-resistant, insulating? Does it need to meet any health and safety requirements? How much does it cost? Where can it be sourced? Likely several materials will need to be combined, each with their own list of properties required for the application and target price-point. How will they be joined, and what manufacturers are able to do the necessary processes? How will the desired form be constructed? Testing and assessment occur with each prototyping phase.

Manufacture & Launch

the components of the apex exosuit are arranged around a travel case
The Apex Exosuit is a system that has multiple sizes for various components and a traveling case.
a model wears the apex exosuit, showing the back detail
A model shows the fit of the final look-alike prototype for the Apex Exosuit.

After multiple rounds of review a final prototype is approved, at which point the final technical drawings and material selections can be finalized. We create technical drawings and outline the material specifications so the order can go out to the manufacturer. We leverage the new product to capture industry market share.

So…what is soft goods design?

To return to the original question, soft goods design is a specific subcategory in the design industry that specializes in the design of products made with primarily but not exclusively non-rigid materials. It is a major category that makes up a significant part of the US consumer market and is driven by innovation, form, and aesthetics. The design cycle at our studio goes through four phases: Research, Design, Prototype, and Launch & Manufacture.

Interwoven Design is a design consultancy that is positioned at the intersection of soft goods and wearable technology, creating products that function with the body and offer comfort as well as the superb performance that arises through the innovative incorporation of rigid, often electronic and responsive elements. Sign up for our newsletter and follow us on Instagram and LinkedIn for design news, multi-media recommendations, and to learn more about product design and development!