Design for Social Justice: Honoring the Legacy of MLK
In honor of Black History Month, we’re taking a moment to reflect on the intersection of design and social justice, inspired by the enduring legacy of Dr. Martin Luther King Jr. His fight for equality, dignity, and inclusion reminds us that the choices we make—whether in activism, policy, or design—have the power to shape a more just world. Design is not just about aesthetics or functionality; it’s a tool for empowerment and systemic change. At Interwoven, we pride ourselves on having a diverse team from all over the world, and we know it makes our work stronger. In this Insight article, we explore how designers can honor Dr. King’s vision through design for social justice; creating solutions that dismantle barriers, amplify underrepresented voices, and foster equity in every corner of society.
Embodying MLK’s Vision Through Design

Dr. Martin Luther King Jr. envisioned a society where justice and equality weren’t just ideals but tangible realities. He spoke of the “fierce urgency of now,” urging people to take action against injustice wherever it exists. Designers, too, have a responsibility to act with urgency and purpose, using their skills to tackle issues like poverty, racism, and discrimination. Design that embodies MLK’s vision isn’t just about creating something functional; it’s about fostering dignity and inclusion.
While the challenges of inequality may feel overwhelming, design provides a pathway to bridge gaps between communities and create systemic change. By designing with empathy and inclusivity, we can address issues such as unequal access to education, the digital divide, or the lack of representation in media and technology. Designers hold the power to influence not just products or spaces but also perceptions, behaviors, and policies. By embedding the principles of justice and equality into their work, designers can help dismantle the systems that perpetuate exclusion and create a world that reflects the ideals Dr. King fought for—a world where everyone has the opportunity to thrive.
Strategies for Designers to Address Social Inequality
By tapping into the following resources and strategies, designers can begin to dismantle systemic barriers and build more inclusive, equitable futures.
Empathy-Driven Research
The first step in designing for social justice is understanding the lived experiences of marginalized communities. Empathy-driven research involves going beyond assumptions and engaging directly with those who are most affected by systemic inequalities. This might mean conducting ethnographic research, hosting co-creation workshops, or working alongside community leaders to identify the specific needs of a group. At Interwoven, we find ethnographic research to be incredibly powerful. Witnessing a community firsthand can provide deep insights into how they interact with their environment and with each other, leading to innovative insights that become the core of a design solution.
- Resources to Explore:
- IDEO Design Kit (Free toolkit for human-centered design practices).
- The Field Guide to Human-Centered Design by IDEO.org (Practical exercises for empathy-building).
Inclusivity in Design Processes
To create equitable solutions, it’s essential to involve diverse voices throughout the design process. A more inclusive team ensures that a variety of perspectives, cultural contexts, and lived experiences inform the final product. Here are some key practices for inclusive design:
- Partner with organizations that represent underrepresented groups.
- Hire diverse design teams that reflect the communities you aim to serve.
- Use participatory design methods to empower marginalized communities as co-creators.
- Resources to Explore:
- Microsoft Inclusive Design Toolkit (Guidance on designing for a spectrum of human abilities).
- Equity-Centered Community Design Framework by Creative Reaction Lab (Focuses on designing with, not for, communities).
- The Inclusive Design Research Centre (A hub for tools and case studies on inclusive design).
Focus on Universal and Accessible Design

Universal design goes beyond meeting the needs of a specific group and aims to create products, spaces, and systems that are usable by everyone, regardless of ability, age, or socioeconomic status. Accessible design focuses specifically on ensuring that people with disabilities are not excluded. We believe that all design must be universal and accessible, and we bake it into our process from the start. Here are some practical steps for universal design:
- Integrate accessibility guidelines into your design process (e.g., WCAG for digital products).
- Consider physical, cognitive, and sensory abilities in product development.
- Prototype and test with diverse user groups to identify barriers early.
- Resources to Explore:
- The Center for Universal Design (Guidelines and principles for universal design).
- Web Content Accessibility Guidelines (WCAG) (Standards for digital accessibility).
Sustainability and Justice
Social and environmental justice are deeply interconnected. Designers can address both by creating sustainable products and systems that benefit underserved communities. For example, affordable solar-powered devices can bring electricity to off-grid areas, and circular design principles can reduce waste in low-income neighborhoods. Here are some key sustainable design principles:
- Source materials ethically and sustainably.
- Consider the entire lifecycle of a product, including its disposal and reuse.
- Prioritize affordability and accessibility in sustainable solutions.
- Resources to Explore:
- The Circular Design Guide by Ellen MacArthur Foundation (A guide to designing for a circular economy).
- Sustainable Design Handbook by Morrama (Insights into designing with sustainability in mind).
Building Your Knowledge and Network
To create meaningful change, designers must continuously educate themselves about social justice issues and connect with others doing this important work. Attend conferences, read books, and follow organizations at the forefront of inclusive and equity-focused design.
- Books to Read:
- Design Justice: Community-Led Practices to Build the Worlds We Need by Sasha Costanza-Chock.
- Mismatch: How Inclusion Shapes Design by Kat Holmes.
- Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It by Mike Monteiro.
- Organizations to Follow:
- Design Justice Network (Advocating for design as a tool for equity).
- Inclusive Design Research Centre (Promoting inclusion in digital technologies).
- Creative Reaction Lab (Focused on equity-centered community design).
Case Studies: 4 Design Solutions that Advance Social Justice
The following case studies illustrate the transformative power of design to address social injustices and inequities. Each project, while addressing a specific need, contributes to the larger goal of creating a more just and inclusive world. By learning from these examples, designers can reimagine their own work to honor the values of equity and inclusion.
1. Accessible Packaging: Kellogg’s NaviLens Codes

Kellogg’s introduced packaging with NaviLens codes to make grocery shopping more inclusive for visually impaired consumers. These QR-style codes can be scanned from a distance using a smartphone, providing information such as product name, ingredients, and preparation instructions through audio. This innovation not only enhances accessibility but also promotes independence and dignity for individuals with visual impairments.
2. Universal Design in Public Spaces: Curb Cuts and Tactile Paving
Curb cuts, initially designed to help wheelchair users, have become a universal design feature in urban landscapes, benefiting people with strollers, delivery carts, and bicycles. Tactile paving, which uses textured ground surfaces, guides visually impaired individuals through public spaces like sidewalks and train stations. These simple yet powerful designs ensure public spaces are accessible to people of all abilities.
3. Community-Centered Initiatives: Brightmoor Maker Space
The Brightmoor Maker Space in Detroit empowers local residents, particularly youth, to develop skills in woodworking, digital fabrication, and entrepreneurship. By providing tools, training, and mentorship, this community space fosters economic opportunities and builds confidence among participants while addressing systemic inequities in education and employment.
4. Technology for Representation: Adobe’s Diverse Voices Initiative
Adobe launched the Diverse Voices campaign to promote inclusivity in digital design by showcasing creatives from underrepresented backgrounds. This initiative provides a platform for minority artists, highlighting their work while offering educational resources to help other designers create culturally sensitive and representative content.
Inspiring Designers to Take Action
Dr. Martin Luther King Jr. once said, “Life’s most persistent and urgent question is, ‘What are you doing for others?’” This question challenges designers to think critically about their work and the impact it has on society. To truly honor Dr. King’s legacy, designers must go beyond aesthetics or functionality and consider how their designs can address inequality, amplify underrepresented voices, and create opportunities for all.
Guiding Questions for Designers
To begin incorporating social justice into your work, ask yourself:
- Who are the most vulnerable or underserved stakeholders in my project?
- How can my design solutions empower and uplift these individuals or communities?
- Am I collaborating with the people I’m designing for, or imposing solutions from the outside?
- Is my design equitable and inclusive in practice, not just intent?
These questions serve as a starting point to critically evaluate your design processes and outcomes, ensuring that justice and equity are central to your work.
Practical Ideas for Social Justice Projects

Designers can make a tangible impact by tackling projects that address systemic inequities. Here are a few ideas to inspire action:
- Redesign Public Signage for Accessibility:
Create multilingual, easily readable, and universally understood public signs to better serve diverse populations, consider incorporating icons or pictograms instead of or in addition to language. - Affordable Assistive Devices:
Develop low-cost tools like prosthetics, mobility aids, or sensory devices for individuals with disabilities, especially in low-income communities. - Educational Kits for Underserved Youth:
Design creative learning kits or online platforms to teach STEM and design skills to students in underrepresented areas, helping bridge educational gaps. - Combat Food Deserts:
Reimagine urban spaces by designing community gardens, mobile food markets, or apps that connect people in food deserts with affordable, healthy options. - Improve Voting Accessibility:
Design systems or tools that make voting more accessible for individuals with disabilities, non-native speakers, and those without reliable transportation. - Amplify Underrepresented Voices:
Build platforms that spotlight creatives and innovators from marginalized backgrounds, ensuring their work reaches a broader audience. - Human-Centered Homeless Shelters:
Reimagine the design of shelters to prioritize dignity, safety, and a sense of community for unhoused individuals.
Start Small, but Start Now
You don’t need to redesign the entire world to make a difference. Everyone can design for social justice. Start with a small, justice-driven project in your own community or within your current workplace. Even a single product, policy, or initiative that prioritizes inclusion and equity can spark meaningful change. Our projects always involve an element of keeping material and construction costs down as well as sourcing materials ethically, even if those projects aren’t explicitly social justice projects. Dr. King believed that every person has the power to contribute to justice and equality, and we believe that there is always a way to incorporate the principles of social justice into our practice. As a designer, your unique skills allow you to influence systems, spaces, and tools that touch millions of lives. Use this power wisely and intentionally to honor his vision and help create a world where equity isn’t just a goal—it’s a reality.
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