Fashion Meets Functional Textiles Denmark
Fashion merges with functional fabrics at this Seminar where invited speakers from various industries and places around the world to give their perspective on this new phenomenon. We have Rebeccah Pailes-Friedman from New York, previously Design Director at Nike, Fila and Champion and the creative force behind Interwoven Design Group, to talk about design processes in working with functional fabrics. Today, she advises companies from Silicon Valley startups to NASA through her firm Interwoven, while she researches and teaches at Pratt Institute.
The potential of fusion of fabrics, fashion and technology is great, but not yet realized. The technology exists, so the challenge is to design everyday products, such as clothing, bags, jewelry and shoes, where the technology does not scare consumers away. Consumers must have the desire to carry the product – with or without technology.