AMA - 10/31/22

What is Sustainable Design?

2 min

By Rebeccah Pailes-Friedman

Design is a broad, complex industry that isn’t well understood in mainstream culture. Industrial design, our specialty, is especially vast. In our new AMA (Ask Me Anything) series, industrial designer Rebeccah Pailes-Friedman answers questions about design and process from Instagram and LinkedIn. Do you have any questions about design? Let us know!

Rebeccah is the founder of Interwoven Design Group (that’s us!), an interdisciplinary design consulting practice that creates innovative, thoughtful and efficient products. She has over 25 years of corporate design experience and has held positions as Design Director for Fila, Champion and Nike. She is the author of Smart Textiles for Designers: Inventing the Future of Fabrics, is one of the founding partners of Space Exploration Architecture (SEArch+), and speaks internationally on design, innovation and the future.

Watch the video or read the transcript below for Rebeccah’s definition of sustainable design.

What is sustainable design?

Hi, I’m Rebeccah from Interwoven Design Group, and today you can ask me anything. The question that we’re going to work on today is: What exactly is sustainable design? 

The basic objectives of sustainability are to reduce consumption of non-renewable resources, minimize waste, and create healthy, productive environments.  All of these objectives start in the design process. As designers we have a responsibility to prioritize these objectives when we work through any design process.  But the biggest challenge is when a client’s fiscal and sales goals are out of alignment with these objectives. The four pillars of sustainability are: people, environment, profit and culture. Ideally, as designers we are most effective when we can achieve these goals and meet or exceed a clients’ needs.

If you’re curious about what we do here at Interwoven, you can get in touch. We’d love to hear from you. You can follow us on Instagram @interwoven_design or you can go to our website at getinterwoven.com.

Watch the video or read the transcript below for Rebeccah’s definition of sustainable design.

Want to know more?

Here at Interwoven Design our design niche is the intersection of soft goods and wearable technology. We explained what soft goods design is, and you can check out our Insight article on wearable technology to learn more about that aspect of our work.

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